Dada Emmanuel Olayinka
4 min readDec 16, 2020


The 2020 come inform of property and productive year but suddenly turned to be the year of Coronavirus pandemics that affect positive life negativity and brought about hardship, hard time as well as recession to the small and bigger cooperate organization in the world.

Building a business for yourself is hard enough.

But add the stress and uncertainty of a global pandemic, and things go to the next level.

Now is actually a great time to be an entrepreneur because it puts you in control of your success and allows you to build your own job security.

But being an entrepreneur during the craziness of COVID doesn’t come without its challenges. It’s a strange and stressful time to be building your business. We’re right there with you. We understand the stress and uncertainty and feelings of overwhelm that come from going down the entrepreneurial path during COVID.


Six ways to protect your business from the Covid-19 recession
24 September 2020
Both public safety and the global economy are experiencing uncertain times due to the Covid-19
pandemic – not to mention the fact that the UK has entered its second recession in 12 years. Andrew Millet, founder and director of professional services firm Wisteria, explains what business leaders can do to protect their operations amid the twin crises.

Even before Covid-19 became a global pandemic, the UK was on the brink of another recession. Economist David Blanchflower compared the pre-banking crash of 2008 with the pre-Covid financial situation. If this has taught business owners anything, it would be to take extra measures to protect their companies.

An internal recession
At the beginning of 2020, even before Covid-19 impacted the globe, the UN warned us that a global recession could be on the cards. Factors including trade wars, currency fluctuations, and Brexit were all amounting to an uncertain global economy, with the Unctad report predicting that “global growth will fall from 3% in 2018 to 2.3% this year – its weakest since the 1.7% contraction in 2009.”

UK economy growth

After considering the economic impact Covid-19 had on the already uncertain situation, we could see a recession hit that even the magnitude of the great depression could not rival. As of June this year, the global growth projection for 2020 had fallen to -4.9% (1.9% below the forecast made by the World Economic Outlook in April). In addition, the outlook initially predicted a faster recovery period, but now they are only forecasting a 5.4% global growth for 2021, 6.5% lower than the predictions before Covid-19.

As a result of the strain placed on the global economy, it is suggested that the debt level in both developing and advanced countries could rise even further, leading to more redundancies and fewer job vacancies. Not only that, a “global downturn that could increase unemployment and inequality” may be on the cards, as stated by Kristalina Georgieva of the International Monetary Fund.

How much will the UK be affected?
Unfortunately, the OECD’s (Organisation for Economic Co-operation and Development) latest reports predict that the UK will likely be the worst hit country in Europe, with the economy forecasted to contract by 11.5%, and 14% if a second wave of Covid-19 hits later this year.

Since our country relies on the service industry for economic growth, the UK is likely to experience a stark economic problem due to the damage done by Covid-19.

Knowing how to protect your business
To help safeguard your business against the financial effects of the recession, planning ahead is key. Businesses that plan ahead in times like this are the ones that survive and thrive in the face of adversity. Not implementing a recession strategy could be fatal for your business.

These key strategies will help your business face economic uncertainty:

Develop some adjacency and extension strategies – although a recession is no time to start looking for completely new avenues of profit, remaining stagnant should also be avoided. Adjacency strategy is the optimum solution to this – find an area adjacent to your core product or services to expand into. Extension strategy is similar: take your current service a little further and offer new and exciting opportunities or products to existing customers.
Focus on existing customers – since consumers aren’t spending as much due to lack of trust and growing apprehension, it is essential that you focus on your existing customer base. By offering them additional benefits, it will increase brand loyalty and grow customer confidence.
Don’t be afraid to outsource – outsourcing key elements of your business e.g. your accounts department, can save you time, money, and financial anxiety during a recession.
Tighten up on your corporate governance – companies that see a downturn in performance are more likely to survive if they have good corporate governance embedded into their culture. Part of this is ensuring that the company has had a financial audit. If in doubt, contact an audit accountant for further advice and help.
Forge some powerful alliances – mergers, acquisitions, and alliances are all key strategies during a recession. Alliances offer a great way to expand your business without investing in anything completely new.
Don’t sacrifice your marketing budget – often, brands make cuts to their marketing budgets in response to financial anxiety. However, there is no time more crucial to maintain your marketing efforts and show customers that your brand is tackling the recession and winning.
Although no one knows for certain what lies ahead over the next coming months, safeguarding your business in preparation for what can now be dubbed the ‘Covid-19 recession’ is vital. The road ahead does not look easy, but putting certain measures in place and responding when necessary will help recession-proof your business.

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By Olayinka Emmanuel Dada

LinkedIn content writer and content creator.

Dada Emmanuel Olayinka

I am content writer and Creator on major social media across the globe . My hand can reach anywhere in the world. I am black Jewelry. I am black AFRICAN.